Seffarrugia

ART DIRECTION, PHOTOGRAPHY, EDITORIAL DESIGN

Seffarrugia is one of Malta's leading fashion designers. The brief of this project was to create a campaign for the designer’s most recent collection and to design a catalogue reflecting the brand’s existing brand identity. The campaign focuses on the brand’s minimal aesthetic and product photography. By maintaining the brand’s existing aesthetic, consumers familiar with the brand were inclined towards buying the newly presented collection while also attracting new followers.