Fika

BRAND IDENTITY, PACKAGING DESIGN, PHOTOGRAPHY

Fika, aims to gather people together and to uplift hearts during every season through warm coffee and scrumptious Scandinavian treats. This brand intends to make the art of the Swedish custom, known as fika, approachable. A social break where people gather to have a cup of coffee and a few nibbles. All Swedes deem it to be crucial for one to stop and socialise: to pause, refresh the brain and strengthen relationships. We centred the branding around an identity that made fika easily accesible. This explains the design of the portable, refillable and stackable structure of the primary packaging which allows busy consumers to have access to a fika on-the-go.

WOOD CONTAINERS BY FORM MATTERS